TANISHQ

The jewellery business in India is an ever-glittering industry. It showcases a huge potential for growth and plays a pivotal role in the Indian economy. The Indian jewellery industry is expected to reach US$ 100 billion by 2025. However, it is a common misconception that residents of metros have access to, and interest in, jewellery labels. According to experts, the People in small towns and rural areas are likely to contribute more to the jewellery business in the country as they purchase more ornaments compared to people living in the metros. There is huge marketing waiting in small towns for big players to tap in. The potential of tier II and tier III towns is proving an irresistible lure for both, big, established players like Tanishq and Gitanjali Jewels. The jewellery brand of Titan Company, Tanishq, is planning to expand its footprints across tier-II and tier-III cities. The Tata group firm is eyeing to open more than 200 outlets in at least 130 new small towns in next 5 years.